What makes Calura Gloss a STANDOUT Winner?

Hey Gorgies!

Ever wondered what it is about Calura Gloss that has won multiple awards, voted by you, the stylist?

There’s a lot to shout about, so let’s start from the beginning with a trip down memory lane…

Calura Gloss demi-permanent liquid was launched in 2019, and let’s face it, we can all think of one or more popular brands that were dominating the market with their versions of gloss at this time! (wink, wink)

So, how are we winning awards, year after year and being followed, as a brand, by over 292k of hair pros on Instagram?!

Some of the things that make Calura Gloss stand out are that its water-based formula is 100% alcohol free and doesn’t lift the natural hair…ever! Great right?!

But there’s more…

Calura Gloss Benefits:

·        Free from animal-derived ingredients

·        Ammonia-free

·        PPD free

·        Gluten-free

·        Long-lasting results, up to 24 washes

·        Contains a shine complex (we’ll cover this in more detail in a sec!)

·        Consists of 70+ intermixable shades to choose from, and all tones are calibrated at their correct levels

It’s Non-Progressive

Calura Gloss is also not a progressive hair colour; it is a demi-permanent colour that adds shine and translucent pigment to the hair.

Demi-permanent:

Demi-permanent hair colour deposits colour onto the hair shaft but doesn't lift the hair's natural colour. It gradually fades over time and doesn’t bind to the hair’s surface or go darker over time, like a progressive colour would.

No lift:

Calura Gloss is specifically designed to deliver shine and conditioning without lifting the hair's natural colour.

Fades gradually:

As a demi-permanent colour, Calura Gloss will gradually fade with each wash, rather than continuing to progressively lighten or darken the hair. No zip-through parting roots here!

What’s not to love?

Now I know what you’re thinking…oh, all brands have their own ‘benefits’ and really all we care about as hairdressers is the end result and the longevity, right?

My absolute favourite thing about Calura Gloss…

It’s HYBRID Technology.

Calura Gloss contains a gentle Acid base, buffered at an Alkaline pH…

What does this mean?

Let’s get a little scientific here…

Acidic demi-permanent hair colours have a pH below 7, tend to be gentler, produce shiny results, but fade super quickly.

Alkaline demi-permanent hair colours have a pH above 7, are stronger, produce less shine, don’t fade as quickly, but lift when you don’t want them to.

Calura Gloss’ technology offers all the advantages of acidic and alkaline hair colours without any of their disadvantages!

Calura Gloss features a gentle acid-balanced base buffered to an alkaline pH that works in harmony with acidic molecules, offering the best of both worlds!

We’re talking next-level shine, conditioning on point, and no lift, it’s a win-win!

And guess what…not only do we have all of the benefits listed above, we also have the Shine Complex…Remember I said I’d come back to this!

Shine Complex Ingredients:

This unique technology allows deep penetration of dyes, but also of Oligo’s high-performance conditioning agents. Offering long-term conditioning and shine.

These ingredients are:

Hydrolysed Vegetable Protein:

A protein-based complex which improves hair elasticity, conditioning, strength and adds natural shine. This unique ingredient penetrates the hair cortex, building strength from within and protecting the hair’s surface.

Acai Fruit Extract (Euterpe Oleracea Fruit Extract):

Anti-ageing superfruit ingredient. An excellent source of antioxidants that maintains hair's youthfulness and protection.

Now I know that seems like a lot of benefits in a 60ml bottle, but it’s all packed in there, and we can partner up with our fave Calura Gloss Developer, whether you're a bottle application at the basin kinda stylist, or a bowl and brush at the section stylist, using 7vol (2%). We even have the option for up to 50% white hair blending with 13vol (4%).

It’s a glossing dream!

So now you know what makes Calura Gloss a standout winner, and why it’s an absolute gem of a product to have in your salon!

If you’re not already a lover…why not?!

Keep an eye out for the next blog coming soon…we’re keeping it Calura Gloss with all our fave tips and tricks!

Lots of Love

The Oligo UK Education Team x