The Perfect Balance Does Exist!

Hey Gorgies!

We’re in a zen kind of mood and talking all things care, balance and synergy…so take a deep breath in and out…let’s take you on a little care retreat.

With Calura Care & Styling, what’s not there is just as important as what is!

We’re talking Vegan, Paraben-free, Gluten-free, Sulphate-free, MI and MCI free and finally, no artificial colours.

So what is there, I hear you ask? Only carefully selected ingredients make the cut!

For nutrition, the same Pure Certified Organic Essences that make Calura Permanent Shine so unique are incorporated to protect the hair and scalp and ensure only the gentlest treatment is given.

Experience the Ultimate Harmony and enjoy happy hair with Osmosis Complex Technology…

Hair that is over-moisturised becomes heavy, limp and unmanageable

Hair that lacks hydration becomes brittle and lifeless, so the perfect balance is key!

The Osmosis Complex within Calura Care & Style perfectly calibrates the hair’s moisture content to enhance shine and give colour longevity. The Osmosis Complex is infused with Seaweed and Minerals.

So how does it work?!

Our hair is constantly exposed to varying humidity levels, before we even account for heat styling, brushing and environmental factors, which means we’re up against it with constant good and bad hair days!

First…Hydration:

This tried and tested technology gives the ability to regulate and diffuse moisture to ensure the ideal moisture and nutrient balance exists on all hair types and conditions.

Taking moisture from the environment and transferring it to the hair, whilst releasing any excess moisture not needed back into the air, is seriously clever!

Second…Nutrients:

The Osmosis Complex is made from carefully selected natural ingredients known for their hydration properties – for a healthy look that lasts.

And they are……Drumroll please!

•Glycerine

A vegetable-derived ingredient that attracts moisture from the environment back into the hair

•Seaweed (Kapphaphycus Alvarezii Extract)

Provides a protective barrier that locks moisture and nutrients into the hair structure. It also controls the speed at which water flows into the hair, as it absorbs minerals and nutrients from the sea; these minerals strengthen and nourish the hair and scalp. Regular use of Calura hair care products will maintain healthy, strong hair.

Seaweed also provides strength and nourishment to your hair and scalp by infusing every strand with vitamins and minerals such as calcium, magnesium, potassium, iron, Vitamin C and B12.

•Citric Acid

Naturally extracted from citrus fruits, this AHA (Alpha hydroxy acid) regulates the internal and external pH of the hair structure. Controls the level of water in the hair and balances your hair’s pH level to ensure longer-lasting colour.

•Tocopheryl Acetate (Vitamin E)

An antioxidant that protects hair and scalp against ultraviolet rays = UV protector.

Our Calura Care & Styling products contain some truly amazing ingredients that offer numerous benefits. We've focused specifically on the Care line, so we’ll discuss all things Styling in the next blog…

Here’s a helpful reminder of each product's ingredients and their functions within Calura Care:

As you can see, the perfect balance really does exist! Amazing right?!

Stay tuned for the upcoming instalment of Calura Care & Styling!

Lots of Love,

The Oligo UK Education Team x